Your Next Chapter

Are you living the life of your dreams? This is a question I wrestled with a lot this past week, and the answer was a solid, I'm close. But not quite there. Read on to see how I came to this conclusion and get a sneak peak into what's next. Welcome to Let's Make Some Noise, with weekly tips on non-profit strategy, donor engagement, and the 💥 art of making noise. 💥 Hey there Reader: I hope this email finds you in good health and good fortune. Can you believe Labor Day weekend (here in the...

I'm thrilled to launch a new YouTube series: The Non-Profit Makeover. Every week I review a non-profit I love (or one I'd love to work with). in the video, I show you the six steps I take to prepare for an initial strategy meeting with a potential client. This week, I use my process to prepare a list of questions for the Mathematical Association of America, a natural choice for a math nerd like myself. I also introduce you to my CLAIM Your Brand framework, so let's dive in now. Welcome to...

Non-profit organizations have so many priorities facing them. It can be easy to slip into some complacent practices. But after a while, following the status quo can lead to confusion and exclusion, which can ultimately drive away potential subscribers and donors. In this issue, I take a look at some of the most common non-profit mistakes. Welcome to Let's Make Some Noise, with weekly tips on non-profit strategy, donor engagement, and the 💥 art of making noise. 💥 Hey there Reader: I hope this...

This week we're diving into the creator economy and what non-profits can learn from this $150 billion industry. The creator economy is reshaping how people spend their money. More and more, people are spending discretionary money with people and not with organizations, which creates an important lesson for non-profits Hey there Reader: Welcome to Let's Make Some Noise, my weekly newsletter with tips on strategy, branding, and the 💥 art of making noise. 💥 These days, it seems you can't visit...

This week we're diving into the power of the short statement...the sound bite. When we meet new people, it can be tempting to tell them every single thing about us. And hope at least one thing resonates. But sometimes simplicity is the best path to success. Read on to see why you need a sound bite. Hey there Reader: Welcome to Let's Make Some Noise, my weekly newsletter with tips on strategy, branding, and the 💥 art of making noise. 💥 Can you believe we're already in the month of August? Me...

This week we're diving into strategic planning. Nearly half of non-profit organizations conduct strategic plans, but only 10 percent of those plans ever get executed. So why do we continue to create strategic plans if we know there's a good chance they will never get implemented? Welcome to Let's Make Some Noise, my weekly newsletter with tips on strategy, branding, and the 💥 art of making noise. 💥 This week, I'm focusing on a topic that's near and dear to my heart... strategic planning. I...

This week we're talking about my skills as an opera singer. Well, lack thereof. It would be difficult for me to build a brand as an opera singer. Because I have no proof. I have no evidence to make you trust I can sing. (Which I cannot). That, my friends, is the essence of branding. It is building the trust that supports your marketing messaging Welcome to Let's Make Some Noise, my weekly newsletter with tips on branding, marketing and the 💥 art of making noise. 💥 This week, I'm diving deeper...

This week I'm diving into why you should offer a freebie. Whether you market online or in person, nothing says "let's be friends," like free stuff. So check out these 100 freebie ideas. Also inside, find a link to my new YouTube Channel. Welcome to Let's Make Some Noise, my weekly newsletter with tips on branding, marketing and the 💥 art of making noise. 💥 This week, as promised, I'm introducing my newly revamped YouTube Channel. Previously it was a mish mosh of random videos (mostly of trips...

This week I'm helping you tackle the dreaded About Us profile. Too many people don't have one and I'm not quite sure why. If you're selling something, and yes having a business means you are, you NEED a bio. So read on for tips on how to create a profile that is uniquely you. Welcome to Let's Make Some Noise, my weekly newsletter with tips on branding, marketing and the art of 💥finding your voice. 💥 This week was a short one, but an incredibly productive one. Lots of one-on-one networking and...